Privacy policy

Privacy & Cookie Policy

Last updated: 29 May 2026

About this Privacy & Cookie Policy

This Privacy & Cookie Policy explains how VYN Global distribution GmbH collects, uses, stores, discloses, and protects personal data when you visit www.vyn.one, place an order, create a customer account, contact us, subscribe to marketing communications, use our services, register a return, take part in a VYN programme, adjust your cookie choices, or otherwise interact with VYN.

It also explains how we use cookies and similar technologies on www.vyn.one.

This Privacy & Cookie Policy applies to the online shop at www.vyn.one and to related customer communications, order handling, payment processing, delivery, return handling, customer support, marketing, website operation, fraud prevention, analytics, cookies, and consent management.

This Privacy & Cookie Policy should be read together with our Terms & Conditions, Shipping Policy, and Return & Refund Policy.

Controller

The controller responsible for the processing of personal data in connection with the online shop is:

VYN Global distribution GmbH
Turnerstrasse 8
4058 Basel
Switzerland
Commercial Register No.: [please add]
UID/VAT No.: [please add]
Email: hello@vyn.one
Website: www.vyn.one

VYN Global distribution GmbH is part of the VYN Switzerland AG corporate structure. The trademarks VYN and LONG LUXE are owned by VYN Switzerland AG, Turnerstrasse 8, 4058 Basel, Switzerland, and are used within the VYN corporate structure.

Data protection contact

For questions about data protection, cookies, or this Privacy & Cookie Policy, you can contact us at:

hello@vyn.one

EU/EEA representative

If VYN Global distribution GmbH is required to appoint a representative in the European Union or European Economic Area under Article 27 GDPR, the representative must be formally appointed in writing and listed here before this Privacy & Cookie Policy is published for EU/EEA customers:

EU/EEA representative
[Name / Company]
[Postal address in the EU/EEA]
[Email]

This section must be completed before publication if an EU/EEA representative is legally required. If a legal assessment confirms that no EU/EEA representative is required, this section should be removed before publication.

UK representative

If VYN Global distribution GmbH is required to appoint a representative in the United Kingdom under the UK GDPR, the representative must be formally appointed in writing and listed here before this Privacy & Cookie Policy is published for UK customers:

UK representative
VYN SWITZERLAND LTD
Company number: 13951401
Flat 21, 261 Green Lanes
London, England, N4 2UX
United Kingdom

This section should be published only if VYN SWITZERLAND LTD has been formally appointed in writing as UK representative and actually performs this role. If a legal assessment confirms that no UK representative is required, this section should be removed before publication.

Personal data we collect

Depending on how you use the shop and interact with us, we may collect and process the following categories of personal data.

Identity and contact data
This may include your name, billing address, delivery address, email address, telephone number, customer account details, and communication preferences.

Order and contract data
This may include products ordered, sizes, colours, order value, order number, order history, delivery details, return requests, refund information, warranty or defect claims, and records relating to the VYN Renewal Program where applicable.

Payment and transaction data
This may include payment status, transaction references, fraud screening information, refunds, chargeback information, and partial payment information. Full payment card details are usually processed directly by payment service providers and are not normally stored by us.

Communication data
This may include emails, contact form messages, customer support requests, return communications, complaint correspondence, and any information you choose to send to us.

Technical and usage data
This may include IP address, browser type, device type, operating system, language settings, time zone, pages visited, referring pages, interactions with the website, log files, error reports, and similar technical data.

Marketing and preference data
This may include newsletter subscriptions, marketing permissions, communication preferences, email opening and click data, product interests, campaign interactions, and consent records.

Cookie and consent data
This may include cookie identifiers, consent choices, consent timestamps, selected cookie categories, and records of changes to your consent preferences.

Product service and programme data
This may include proof of purchase, eligibility information, product condition information, photos submitted by you, service requests, and communication relating to voluntary VYN services such as the VYN Renewal Program.

We do not intentionally collect special category data, such as health data, biometric data, religious beliefs, political opinions, or similar sensitive information, in the ordinary operation of the shop. Please do not send us such information unless it is necessary for a specific request and we have asked for it.

How we collect personal data

We collect personal data directly from you when you place an order, create an account, contact us, subscribe to a newsletter, register a return, submit a request, take part in a VYN programme, adjust your cookie choices, or otherwise provide information to us.

We also collect certain technical and usage data automatically when you use the website, including through cookies and similar technologies, in accordance with your cookie choices and applicable law.

We may receive personal data from service providers involved in the operation of the shop, including payment providers, shipping providers, fraud prevention providers, marketing tools, analytics tools, customer support tools, consent management tools, or other technical service providers.

Purposes and legal bases for processing

We process personal data only where we have a lawful basis to do so.

Processing orders and fulfilling contracts
We process identity, contact, order, delivery, payment, and communication data to receive orders, process payments, deliver goods, handle returns, process refunds, manage customer accounts, provide customer support, and perform our contract with you.

The legal basis is contract performance or pre-contractual steps.

Payments and fraud prevention
We process payment, transaction, technical, and usage data to process payments securely, prevent fraud, detect misuse, protect the shop, and safeguard customers and VYN.

The legal basis is contract performance, legal obligations, and our legitimate interest in secure payment processing, fraud prevention, and protection of our business.

Shipping, delivery, and returns
We process identity, contact, order, delivery, return, and communication data to ship goods, provide tracking where available, handle failed delivery attempts, process returns, and manage refund requests.

The legal basis is contract performance, legal obligations, and our legitimate interest in efficient logistics and customer service.

Customer support and communication
We process identity, contact, order, and communication data to respond to enquiries, resolve issues, handle complaints, process return requests, and communicate with you about your order or account.

The legal basis is contract performance, pre-contractual steps, legal obligations, and our legitimate interest in providing customer service.

Legal compliance and record keeping
We process order, invoice, payment, tax, accounting, customs, communication, and compliance data to meet legal obligations, keep business records, respond to lawful requests, and comply with tax, accounting, consumer protection, customs, product safety, data protection, and other legal requirements.

The legal basis is legal obligation and our legitimate interest in compliance and proper business administration.

Website operation and security
We process technical, usage, log, cookie, consent, and security data to operate the website, maintain security, prevent misuse, monitor performance, correct errors, protect infrastructure, remember cookie choices, and ensure the technical stability of the shop.

The legal basis is our legitimate interest in operating a secure, reliable, and functional website. Where consent is required for non-essential technologies, the legal basis is consent.

Analytics and improvement
We may process technical, usage, cookie, and preference data to understand how the shop is used, improve navigation, assess performance, measure campaigns, develop products, and improve the customer experience.

Where required by law, the legal basis is consent. Where consent is not required and the processing has minimal privacy impact, the legal basis may be our legitimate interest in improving the website and our services.

Newsletter and marketing
If you subscribe to our newsletter or consent to marketing communications, we process your contact data, marketing preferences, and interaction data to send you news, product updates, restock information, campaign information, and other VYN communications.

The legal basis is your consent. Where permitted by applicable law, we may also send existing customers information about similar products or services, subject to your right to object or unsubscribe at any time.

VYN Renewal Program and voluntary services
Where you use the VYN Renewal Program or another voluntary VYN service, we process order data, eligibility information, communication data, proof of purchase, product condition information, and any information needed to assess or fulfil the service.

The legal basis is contract performance, our legitimate interest in managing voluntary customer services, and, where applicable, legal obligations.

When providing personal data is necessary

Certain personal data is necessary for us to conclude and perform a contract with you.

For example, we need your name, email address, delivery address, billing information, order details, and payment-related information to accept your order, process payment, deliver the goods, send order communications, and handle returns or refunds.

Certain information may also be required by law, for example invoice, tax, accounting, customs, product safety, or compliance information.

If you do not provide the personal data that is necessary for contract performance or legal compliance, we may not be able to accept your order, deliver products, provide customer support, process a return, issue a refund, or comply with legal obligations.

Providing data for marketing, newsletters, analytics, or non-essential cookies is voluntary. If you choose not to provide such data or withdraw your consent, you can still use the shop, although some optional features or personalised communications may not be available.

Legitimate interests

Where we rely on legitimate interests, those interests may include:

operating and improving the online shop,
processing and managing orders efficiently,
preventing fraud and misuse,
protecting our website, customers, systems, and business,
providing customer service,
handling complaints, claims, and disputes,
keeping business records,
understanding customer needs and improving our products and services,
managing internal administration within the VYN corporate structure.

We use legitimate interests only where we consider that our interests are not overridden by your rights and freedoms.

Recipients of personal data

We disclose personal data only where necessary and where legally permitted.

Recipients or categories of recipients may include the following.

Shop and hosting providers
Providers that operate, host, maintain, or support the online shop and related systems.

Payment service providers
Providers that process payments, refunds, fraud checks, chargebacks, and transaction security.

Shipping and logistics providers
Carriers, fulfilment partners, warehouse operators, customs brokers, and logistics service providers involved in delivery, return handling, and customs processing.

IT and security providers
Providers that support website security, infrastructure, system maintenance, error monitoring, fraud prevention, backups, and technical operations.

Customer support and communication providers
Providers that support email communication, contact forms, customer service, order communication, and return handling.

Marketing and newsletter providers
Providers that support newsletters, email marketing, customer segmentation, campaign management, and marketing communication, where legally permitted.

Analytics and advertising providers
Providers that help us measure website use, campaign performance, advertising effectiveness, and customer interactions, where legally permitted and, where required, with your consent.

Consent management providers
Providers that help us collect, store, manage, and document cookie and privacy choices.

Professional advisers
Lawyers, tax advisers, accountants, auditors, consultants, insurance providers, and other professional advisers.

Authorities and courts
Public authorities, courts, regulators, customs authorities, tax authorities, law enforcement bodies, or other official bodies where required by law or necessary to protect rights, claims, and legitimate interests.

VYN corporate structure
Personal data may be shared within the VYN corporate structure where necessary for administration, brand management, customer service, legal compliance, business operations, or the management of VYN products and services.

International data transfers

VYN Global distribution GmbH is based in Switzerland.

Personal data may be processed in Switzerland, the European Economic Area, the United Kingdom, the United States, or other countries in which our service providers, technical partners, logistics partners, payment providers, analytics providers, marketing providers, consent management providers, or other recipients operate.

For transfers from the EU/EEA to Switzerland, the European Commission has recognised Switzerland as providing an adequate level of data protection.

For transfers from Switzerland to countries without an adequate level of data protection under Swiss law, we use appropriate safeguards where required, such as recognised contractual safeguards, standard contractual clauses, or another lawful transfer mechanism, unless a statutory exception applies.

For transfers from the United Kingdom to Switzerland or other countries, we rely on the applicable UK transfer rules, adequacy regulations, the UK International Data Transfer Agreement, the UK Addendum to the EU Standard Contractual Clauses, or another lawful transfer mechanism where required.

For transfers from the EU/EEA or the United Kingdom to countries without an adequacy decision, we use appropriate safeguards where required by law, such as standard contractual clauses or other legally recognised safeguards, unless a statutory exception applies.

Retention periods

We keep personal data only for as long as necessary for the purposes described in this Privacy & Cookie Policy or as required by law.

The exact retention period depends on the type of data, the purpose of processing, legal retention obligations, limitation periods, and our legitimate need to document business transactions or defend legal claims.

In general, the following retention periods or criteria apply.

Order, contract, invoice, payment, customs, tax, and accounting data
Where Swiss accounting retention rules apply, accounting records and supporting documents are generally retained for 10 years from the end of the relevant financial year. Where another mandatory local tax, accounting, customs, or commercial retention period applies, we retain the data for the period required by that law.

Customer account data
We retain customer account data for as long as your customer account remains active. If you request deletion of your account, we delete or anonymise account data where possible, while retaining any data that must be kept for legal, contractual, accounting, tax, fraud prevention, or dispute purposes.

Customer service, return, defect, and complaint data
We retain this data for as long as needed to handle the enquiry, return, complaint, claim, or service request. We may retain relevant records afterwards for documentation, quality assurance, legal defence, or limitation period purposes, generally up to 10 years where this is necessary and legally permitted.

Newsletter and marketing data
We retain newsletter and marketing data until you withdraw your consent, unsubscribe, object, or the data is no longer needed for the relevant marketing purpose. We may retain a suppression record to ensure that we respect your unsubscribe or objection.

Cookie and consent records
We retain cookie and consent records for the technical lifetime of the relevant cookie or consent record and for as long as needed to document your choices. More specific information may be shown in the cookie settings tool or consent manager.

Technical, security, and log data
We retain technical and security logs for a limited operational period needed for security, troubleshooting, fraud prevention, and system integrity. This period is usually short, but may be longer where a security incident, fraud investigation, legal obligation, or technical problem requires it.

Fraud prevention and payment risk data
We retain fraud prevention and payment risk data for as long as needed to protect the shop, customers, payment systems, and our business, and to comply with payment, legal, audit, and dispute requirements.

Legal claims and disputes
Where data is needed to establish, exercise, or defend legal claims, we may retain it for the relevant limitation period or until the matter is finally resolved.

Your rights

Depending on the law that applies to you, you may have the following rights in relation to your personal data.

Right of access
You may request information about whether we process your personal data and receive a copy of that data.

Right to rectification
You may request correction of inaccurate or incomplete personal data.

Right to erasure
Where the legal requirements are met, you may request deletion of your personal data.

Right to restriction of processing
Where the legal requirements are met, you may request restriction of processing.

Right to data portability
Where the legal requirements are met, you may request to receive certain personal data in a structured, commonly used, and machine-readable format or have it transmitted to another controller.

Right to object
You may object to processing based on legitimate interests, including profiling based on legitimate interests, where applicable.

Right to withdraw consent
Where processing is based on consent, you may withdraw your consent at any time with effect for the future. Withdrawal does not affect the lawfulness of processing carried out before withdrawal.

Right to object to direct marketing
You may object to direct marketing at any time. You can also unsubscribe from marketing emails by using the unsubscribe link in the email or by contacting us at hello@vyn.one.

Right to lodge a complaint with a supervisory authority
Where applicable law provides this right, you may lodge a complaint with a competent data protection supervisory authority. For more information, please see Section 16.

Rights relating to automated decision-making
Where applicable law provides such a right, you may have the right not to be subject to a decision based solely on automated processing, including profiling, that produces legal effects concerning you or similarly significantly affects you. Please see Section 33 for more information.

How to exercise your rights

To exercise your rights, please contact us at:

hello@vyn.one

We may need to verify your identity before responding to your request.

We will respond within the time limits required by applicable law.

If we cannot fulfil your request in full, for example because we must retain certain data for legal reasons or because an exemption applies, we will explain this where required by law.

Complaints

If you are concerned about how we process your personal data, please contact us first at hello@vyn.one so that we can review and respond to your concern.

If you are in Switzerland, you may contact the Federal Data Protection and Information Commissioner.

If you are in the European Economic Area, you may contact the data protection supervisory authority in your country of residence, place of work, or place of the alleged infringement.

If you are in the United Kingdom, you may contact the Information Commissioner’s Office.

Newsletter and marketing communications

You receive marketing communications from us only where permitted by law.

If you subscribe to our newsletter, we use your email address and related marketing data to send you VYN news, product information, restock updates, campaign information, editorial or brand communication, and other marketing content.

You can unsubscribe at any time by using the unsubscribe link in each marketing email or by contacting us at hello@vyn.one.

We may retain a suppression record to ensure that we respect your unsubscribe or objection.

Cookies and similar technologies

We use cookies and similar technologies on www.vyn.one to operate the shop, provide essential functions, remember certain settings, understand how the website is used, improve our services, and, where you consent, support analytics and marketing.

Cookies are small text files that are stored on or read from your device when you visit a website. Similar technologies may include pixels, tags, local storage, device identifiers, tracking links, app trackers, and other technologies that store information on your device or access information from your device.

In this Privacy & Cookie Policy, the term “cookies” includes cookies and similar technologies unless stated otherwise.

Why we use cookies

We use cookies for the following purposes:

to operate the shop and provide essential functions,
to keep products in your cart,
to enable checkout and payment flows,
to maintain security and prevent fraud,
to remember language, region, and consent settings,
to understand how visitors use the website,
to measure website performance and improve the customer experience,
to measure campaigns and marketing performance,
to support advertising, retargeting, and social media functions where permitted by law and where you have consented where required.

Cookie categories

Strictly necessary cookies
These cookies are required for the website and online shop to work. They enable core functions such as cart, checkout, payment, account login, security, fraud prevention, load balancing, consent storage, and technical stability.

These cookies cannot usually be switched off through our cookie banner because the shop cannot function properly without them.

Preference cookies
These cookies allow the website to remember choices you make, such as language, region, currency display, or other preferences.

Analytics and performance cookies
These cookies help us understand how visitors use the website, which pages are viewed, where errors occur, how campaigns perform, and how the shop can be improved.

Where required by law, we use analytics and performance cookies only with your consent.

Marketing and advertising cookies
These cookies may be used to measure advertising campaigns, build audiences, personalise marketing, limit ad repetition, support retargeting, and understand how users interact with VYN content on other platforms.

We use marketing and advertising cookies only where permitted by law and, where required, only with your consent.

Social media and embedded content cookies
If the website includes social media features, embedded content, videos, maps, reviews, or similar third-party content, the relevant third parties may use cookies or similar technologies.

Where required by law, these technologies are activated only after you have given consent.

Cookies that require consent

In the EU/EEA and the United Kingdom, cookies and similar technologies that are not strictly necessary generally require your consent before they are set or accessed.

This means that analytics, performance, marketing, advertising, retargeting, profiling, and many third-party technologies are generally used only after you have made an active choice through the cookie banner or consent manager.

Non-essential cookie categories are not pre-selected.

You may refuse non-essential cookies and still use the shop. Some optional functions, personalisation, embedded content, or marketing features may be limited if you refuse certain cookies.

Strictly necessary cookies

Strictly necessary cookies are used to provide the online service you request and to operate the shop securely.

These may include cookies required for:

shopping cart functions,
checkout and payment processing,
customer account login,
security and fraud prevention,
technical session management,
load balancing,
language or region routing where needed for the service,
remembering your cookie choices,
complying with legal and security requirements.

Strictly necessary cookies do not require consent where applicable law allows their use because they are needed to provide the service requested by you.

Analytics and performance technologies

Analytics and performance technologies help us understand how the website is used and how we can improve it.

These technologies may collect information such as pages visited, time spent on the website, clicks, browsing paths, device type, browser type, approximate location, referral source, technical errors, and campaign performance.

Where required by law, these technologies are used only with your consent.

If analytics are configured in a way that does not identify you, does not enable profiling, does not support advertising, and has minimal privacy impact, different rules may apply depending on the country. We will apply the settings recorded in our consent manager.

Marketing, advertising, and retargeting technologies

Marketing, advertising, and retargeting technologies help us measure campaigns, understand the effectiveness of advertising, show relevant content, and communicate with audiences on other platforms.

These technologies may be provided by third parties and may involve tracking across websites, platforms, devices, or sessions.

Where required by law, these technologies are used only with your consent.

If you refuse or withdraw consent for marketing cookies, you may still see VYN advertising or general advertising elsewhere, but it may be less relevant and less tailored to your interests.

Consent choices and withdrawal

When you visit the website, the cookie banner or consent manager allows you to choose which non-essential cookie categories you accept.

Depending on the settings available on the website, you may be able to:

accept all cookies,
reject non-essential cookies,
choose specific cookie categories,
change your selection later,
withdraw consent.

Your consent is voluntary. You can change or withdraw your consent at any time through the cookie settings link, consent manager, or another cookie preference tool made available on the website.

Withdrawing consent is as easy as giving it.

Withdrawing consent does not affect the lawfulness of processing based on consent before withdrawal.

Managing cookies in your browser

You can also manage or delete cookies through your browser settings.

Most browsers allow you to block cookies, delete existing cookies, restrict third-party cookies, or receive a warning before cookies are stored.

If you block or delete cookies, some parts of the shop may not work properly. For example, your cart, checkout, login, language settings, or consent preferences may be affected.

Third-party cookies and providers

Some cookies or similar technologies may be placed or accessed by third-party providers that support the operation, security, analytics, marketing, payment, fulfilment, or communication functions of the shop.

These providers may process information as processors acting for us, as joint controllers with us, or as independent controllers, depending on the specific technology and purpose.

Where a third-party provider acts as an independent controller, its own privacy policy applies. You should review that policy before consenting to the relevant cookies or technologies.

The current providers, cookie names, purposes, categories, retention periods, and third-party access details are shown in the cookie banner, consent manager, cookie settings tool, or cookie table made available on the website.

Current cookie list

The exact cookies used on www.vyn.one may change over time depending on the shop configuration, Shopify settings, payment methods, analytics tools, marketing tools, consent manager, embedded content, and other services used.

The current cookie details are made available through the cookie settings tool or consent manager.

Where a separate cookie table is required, it should include at least:

Cookie or technology name
[please add]

Provider
[please add]

Category
Strictly necessary / Preference / Analytics / Marketing / Social media / Other

Purpose
[please add]

Retention period
[please add]

First-party or third-party
[please add]

Country or region of provider, where relevant
[please add]

Legal basis, where personal data is processed
Consent / Contract performance / Legal obligation / Legitimate interests, as applicable

This section must be completed before publication if the consent manager does not clearly display the current cookie list, providers, purposes, categories, and retention periods.

Legal bases for processing personal data through cookies

Where cookies or similar technologies involve the processing of personal data, the legal basis depends on the purpose.

Strictly necessary cookies
The legal basis may be contract performance, legal obligation, or our legitimate interest in operating a secure and functional online shop.

Preference cookies
The legal basis may be consent or legitimate interests, depending on the technology and applicable law.

Analytics and performance cookies
The legal basis is consent where required by law. Where consent is not required and the processing has minimal privacy impact, the legal basis may be our legitimate interest in improving the website and our services.

Marketing, advertising, retargeting, and profiling cookies
The legal basis is generally consent where required by law.

International transfers through cookie providers

Some cookie providers or technology providers may process personal data outside Switzerland, the European Economic Area, or the United Kingdom.

Where required by law, we use appropriate safeguards for such transfers, such as adequacy decisions, standard contractual clauses, the UK International Data Transfer Agreement, the UK Addendum to the EU Standard Contractual Clauses, or another lawful transfer mechanism.

Further information about international data transfers is set out in Section 12 of this Privacy & Cookie Policy.

Cookie retention periods

Cookies may be stored for different periods.

Session cookies are usually deleted when you close your browser.

Persistent cookies remain on your device for a defined period or until you delete them.

The retention period depends on the cookie category, purpose, provider, and technical configuration.

The current retention periods are shown in the consent manager, cookie settings tool, or cookie table made available on the website.

Cookie-related complaints

If your complaint concerns the processing of personal data through cookies or similar technologies, you may contact us at hello@vyn.one.

You may also contact the competent data protection supervisory authority. Further information is set out in Section 16 of this Privacy & Cookie Policy.

Automated decision-making

We do not make decisions based solely on automated processing that have legal effects or similarly significant effects on you.

We may use automated tools to support fraud prevention, payment security, risk detection, website security, or operational checks. These tools help us identify potential misuse or security risks but are not used as the sole basis for a legally significant decision.

If we introduce any automated decision-making that has legal effects or similarly significant effects on you, we will update this Privacy & Cookie Policy or provide separate information where required by law, including information about the logic involved, the significance and envisaged consequences of the processing, and any rights or safeguards available to you.

Children

The online shop is not directed at children.

We do not knowingly collect personal data from children below the age at which they may lawfully provide consent under applicable data protection law.

If you believe that a child has provided personal data to us without appropriate permission, please contact us at hello@vyn.one.

Third-party links

The website may contain links to third-party websites, platforms, payment services, social media pages, or other external services.

We are not responsible for the privacy practices of third-party websites or services. Please review the privacy policies of those third parties before providing personal data to them.

Data security

We take appropriate technical and organisational measures to protect personal data against loss, misuse, unauthorised access, disclosure, alteration, or destruction.

No website, transmission, or storage system can be guaranteed to be completely secure. If you believe that your interaction with us is no longer secure, please contact us immediately at hello@vyn.one.

Changes to this Privacy & Cookie Policy

We may update this Privacy & Cookie Policy from time to time, for example if legal requirements, our shop processes, service providers, technologies, cookie settings, or business operations change.

The version published on www.vyn.one at the relevant time applies.

If we make material changes, we will provide additional notice where required by law.